Marketing team
Marketing team

Department · 3 members

Marketing

Marketing creates content for TIC's social media, events and publications, and maintains the club's visual identity. Members work with every department, using tools such as Figma and Canva.

Meet the Team ↓

Marketing

Our Team

Madalena Vila Luz
Madalena Vila Luz

Madalena Vila Luz

Head of Marketing

L

Leonor Marcos

Member

Manuel Da Bernarda
Manuel Da Bernarda

Manuel Da Bernarda

Member

What holds this department together

Members try different tasks, from writing posts and designing event materials to laying out articles. They work with the other departments to understand the research and activities they are sharing, and get feedback from the team before publishing.

Marketing

What we do

A closer look at this team's weekly work.

Marketing

We share TIC's work through social media, events and publications, and maintain the club's visual identity.

A real project

TIC Journal, 1st Semester 2025/26
May 2026

Marketing brought research from Asset Management, Investment Banking and Quantitative Trading together in the latest TIC Journal, applying the club's editorial structure and visual identity across the publication.

What does a week look like?
  • The team meets once a week to set priorities and review each member's work, agreeing what moves forward and who owns each piece.
  • Between meetings members write copy, design assets for events and campaigns, and produce content for Instagram and LinkedIn, always inside the club's visual identity and always with team feedback before publishing.
  • The work rotates by design: a member writing a post one week may be laying out an article the next. During recruitment the team works alongside Human Capital so the campaign matches the real process.
What does the team ship?
  • Content for Instagram and LinkedIn: posts, stories and campaigns carrying the club's work and events.
  • Graphic material for events, and the recruitment campaign, built with Human Capital.
  • The design and layout of the semestral TIC Journal, which brings the research from all three analytical departments into one publication.
What would you build first?

You start with a social media post or an article layout, using the club's existing visual identity. The team gives feedback as you prepare it for publication.

Is this you?

This team suits flexible people with a genuine willingness to learn. An interest in design, social media, writing or events is a good starting point, but no previous experience in any of these areas is required. What matters most is motivation, curiosity and the readiness to try different formats and improve with feedback.

Which teams are most similar?

Marketing shares the club's research, results and activities with students, partners and other readers. The team writes and designs content for TIC's channels and publications.

vs Human Capital →
Both teams work across the whole club and coordinate closely during recruitment. Marketing owns the public story, the visual result and the campaign that reaches candidates. Human Capital owns the people process, from applications and onboarding to member feedback.
vs External Affairs →
External Affairs arranges collaborations with partner organisations. Marketing prepares the posts and materials that promote these activities.
Working with the other departments

To prepare a post or publication, members discuss the work with the department that produced it. This helps them explain a fund's results, a stock pitch or a trading strategy clearly to readers with different levels of finance knowledge.

Tools

  • Figma · design and the visual identity
  • Canva · fast turnaround on event and campaign assets
  • Instagram · where most of the club's audience is
  • LinkedIn · where partners, alumni and recruiters read us